Guilds will allow users with similar interests to unite an collaborate. Each guild has its own emblem, description, and roles that are used to organize members. Guilds can configure their privacy settings to meet the preferences of their members. Guilds can also display shortcuts to their land which is useful for both keeping track of ongoing projects and maintaining an easy method to access the guild's main activity locations. Since land permissions can be set utilizing guild roles, guilds are especially useful for managing access permissions for a large number of people in an organized manner.
The guild owner need not be the owner of the land on the guild page, however, the person who added the land must be its owner. This could be anyone in the guild from an admin to an average member